Archive for October, 2009

The Tipping Point

 | October 29, 2009 9:00 PM

The Tipping Point: How Little Things Can Make a Big DifferenceMy pastor suggested I read The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell to help me learn about how I can create movements.  Malcolm Gladwell also wrote Outliers: The Story of Success.

Gladwell’s basic premise is that movements or epidemics, like physical plagues, happen because of the Law of the Few, the Stickiness Factor and the Power of Context.

The Law of the Few says certain people play key roles, that these few people are responsible for the epidemic.

The Law of the Few … says that one critical factor in epidemics is the nature of the messenger.  A pair of shoes or a warning or an infection or a new movie can become highly contagious and tip simply by being associated with a  particular kind of person.

AIDS was brought to North America by a Canadian airline steward who slept with hundreds of women, playing the role of the infector and spreader.

Paul Revere's ridePaul Revere started a movement, the beginning of the U.S. revolution, with his famous ride.  What is interesting is that someone else made a similar ride and no one reacted.  That was because Paul Revere knew so many people and had so many connections.  He was a connector.  Connectors are comfortable with having many “weak friendships” or acquaintances.  In some ways these weak friendships are very powerful because those are the ones that reach out of your circle and connect you to opportunities and other people.

A movement also requires mavens, people who gather enormous amounts of data about certain topics.  But mavens aren’t just a large repository of information, mavens enjoy helping and educating others.  They want to pass on their information.

Peter Jennings (1938-2005) and Religion - Religion FactsAnd finally there are salesmen which are pretty self-explanatory.  Salesmen persuade and not just through words but through body language and expressions.  For example Peter Jennings, through his expressions, somehow convinced his viewers to vote for Reagan.  ABC News viewers voted overwhelmingly for Reagan even though ABC News itself was rated as the most anti-Republican in terms of its content.  Peter Jennings denied all of this.

I think pastors are salesmen, they sell Jesus.  Eugene Cho is both a salesman and a connector, he has had over a million views on his blog and his One Day’s Wages Facebook fan page has already almost a million fans.

Blue's Clues | Nick Jr.The Stickiness Factor is simply making your message stick.  Sesame Street and Blue’s Clues were case studies.  I prefer Blue’s Clues.

What also is involved in a movement is context.  People are incredibly swayed by context.  An infamous example was the murder of a woman in New York city that was witnessed by tens of people.  No one moved because they assumed someone else was helping.  The context froze them.  However if they had been say somewhere where only one person was a witness and that person thought no one could help, he more likely would have helped.

I am reminded of two strange movements that happened at my old church.  One was the movement for younger men to marry older women.  It started with a couple of incidents and people found it intriguing.  But after awhile it became the norm and I have never seen something like that happen again.  I think the context really affected people.

Another example was how everyone at my church quickly got on Xanga and just as quickly everyone got off.  I understood somewhat why it happened quickly but never understood why it happened so quickly in the other.

File:Pruitt-Igoe-vandalized-windows.jpgA more famous example was the incredible decline in crime that happened in New York City simply by changing the context the people were in, i.e. no broken windows, no small crime, no graffiti on subways, etc.

I am writing this review from memory and I hope I didn’t completely mess up what Gladwell was saying.  My lesson learned is that I am a maven gathering a lot of data about North Korean human rights and I need to find connectors and salesmen to get the word out.

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Catching up on my Reading

 | October 25, 2009 5:49 AM

I had not been on Twitter for awhile so October 13 was a big catch up day.  Unfortunately slavery has not disappeared since the last time I was on Twitter.

And Ji Seon left me for four days!  But fortunately she’s coming back this evening.  We’ve done okay, the kids have been great but I am a little tired. 🙂

These are my tweets from the last several days.

Family

  • Ji Seon says to Victoria "You’re so demanding." Victoria responds "I want so demanding." 🙂 Oct 19 09:45:10
  • The wife is leaving me for four days. I am doomed. Please feel free to visit and help. :-) Oct 22 06:31:59

Christianity

Food

Society

Sports

  • Prediction: Yankees in 5 over Angels, Dodgers in 6 over Phillies. Oct 14 18:53:24

Finance

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Tweeting and tweeting

 | October 13, 2009 12:00 AM

I began saving my tweets in my blog on a daily basis so I can search for them later.  This is an example of my crippling perfectionism. 🙂

The biggest news in my tweets was the announcement of baby #4.

Family

Christianity

Education

Society

  • In Surprise, Nobel Peace Prize to Obama for Diplomacy. I love Obama but this illustrates the Nobel Peace Prize is becoming increasingly irrelevant. http://bit.ly/9qzsC Oct 9 08:15:16 
  • In South Korea, an Effort to Defend Unwed Mothers – NYTimes.com. Nearly 96% of unwed pregnant women choose abortion. http://bit.ly/b2ShG Oct 12 09:13:05

Food

Sports

Technology

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