I have mixed emotions about Facebook. To me it seems like AOL for the 21st century. It is a walled off world where people can easily communicate, share photos, etc. But for this convenience you must become a member and you must login to access this functionality. I prefer staying out in the wild, wooly world of the Internet but sometimes I do go in because of the network effect, so many others are on it. In fact, my cousin will only send me email through Facebook.
Anyway it has come to light that Logged in or out, Facebook is watching you.
Researchers at software vendor CA have discovered that social networking site Facebook is able to track the buying habits of its users on affiliated third-party sites even when they are logged out of their account or have opted out of its controversial “Beacon” tracking service.
I was so annoyed by this that I looked around for a way to stop this and found this article, Block Facebook Beacon. It turns out it is rather simple to stop Facebook from tracking you if you use Firefox, install the BlockSite add-on and then add “http://*facebook.com/beacon/*” to the Blacklist. There are also solutions for Safari
Still the whole thing is rather annoying (I have a lot of browsers I have to configure this for) and there doesn’t seem to be any indication that Facebook is going to stop doing this as they try to figure out how to actually make some money to justify that $15 billion valuation. I hope this Facebook fad ends soon and we move to the next one, hopefully by a company we’ve never heard of.
Tags: facebook
Categories: Web
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